Tuesday, November 24, 2009


This is a really concept of campaign. It's a print campaign of International Red Cross. The art directors behind this work is Pier Madonia from UK and Stuart Macmillan from Montreal who teamed up with photographer Roger Stayte. The core values of the campaign are “awareness,” “compassion,” and “tolerance”. The campaign really grabbed my attention and my sympathy.
(images from behance)

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